Well, Hello there
I'm a UI/UX Designer and Creative Director specializing in end-to-end product leadership, with over 10 years experience in content and cross-platform design.
In my work I strive to create and promote innovative designs that give respect to the visual and functional aspects of the product, as well as empower and delight its users.
Currently, I'm working as Design lead for the global Innovation group @HPE Software where I help transform ideas and concepts that are part of the Incubation program into beautiful and innovative products that are incorporated in the company's portfolio.
I also publish posts and articles about Design thinking, and am a keen speaker on UX/UI related topics, locally and abroad.
Over the last years I've also been focusing in developing concepts and executing successful and user-friendly experiences for leading companies in the media, communication, software and retail markets, as well as small companies, non-profit organizations and start-ups.
I've also worked in London, cooperating with "Research Studios", the Design Firm of noted British Designer, Neville Broody.
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SKILLS
UX Expertise
Highly experienced in wireframing and information architecture, creating a fluid and user-friendly experience, as well as conducting usability testings
Art Direction
Passionate about weaving together iconography, typography, color, space and texture, and translate concepts into winning products / brands
Product Leadership
Highly skilled in end-to-end product responsibilities - from strategy to prototypes, through visual and interaction design with emphasis on great user experience
Team Player
Drive, encourage and collaborate with teams of various disciplines (UX & UI Designers, Developers, Product Managers, Strategy & Marketing etc.)
Innovation Seeker
Constantly on the chase to find and execute fresh concepts and innovative products, trying to push the medium's boundaries
Content Wizard
Highly experienced in data research and analysis, as well as excellent writing & editing skills of various content (marketing, editorial, personal)
awards & achievements
2016
Winner of “design for the community” hackathon for new concept and design of ALS analyzer, an existing mobile app used by ALS patients
Selected keynote speaker in HPE Discover conference in Las Vegas with over 13,000 business and IT professionals attending
Selected "key contributor" employee by Hewlett Packard Enterprise based on ongoing design related initiatives, leadership potential and positive impact to the team and organization
2016-2013
Chosen "excelled employee" by Hewlett Packard Enterprise for 3 consecutive years based on performance achievments and positive impact to the team and organization
2013
Tel-Aviv University's redesigned website awarded "Best Digital Experience" by Israel's leading business magazine ("best design and functionality" compared to other universities)
2007
Bezalel Academy's Sandberg Award received for extraordinary achievements as presented in a personal exhibition by graduates of the Visual Communication Department fourth-year students
2006
Recipient of America-Israel fund awarded for extraordinary achievements by third-year students of the Visual Communications Department; winners received a scholarship and presented their works in an exhibition and catalog